Barça, Patta & Nike
Award: Wood Pencil
Wood Pencil / Casting / Street Casting / 2024
Award: Wood Pencil
Wood Pencil / Cinematography / Short Form
The beating heart of any football club is its fans, and F.C. Barcelona understands this better than anyone else. The club is celebrating that lifeblood with a capsule collection with Nike and Patta, reflecting the heart and circulatory system of Barça fans globally. It celebrates shared Barça blood as the essence of passion, encapsulating the club's spirit through "Blau" (blue, for the veins) and "Grana" (deep red, for the arteries) colors, symbolizing the veins and arteries, to evoke the authentic, exhilarating essence of Barcelona, getting your adrenaline surging and your blood pumping.
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