Weather Anything
Award: Wood Pencil
Wood Pencil / Film / Fashion / 2024
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Film
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 30 Seconds and Under
To showcase that Macpac make New Zealand’s toughest, most durable outdoor gear, we showed a trio of hikers, dangling from a cliff, with only Macpac item between them and certain death.
However, because of their relaxed kiwi nature, and the high craftmanship of the item, they are almost too relaxed about the entire situation.