Town Hall for Sale
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Brand Partnership / 2024
Clash of Clans is a mobile game where players have to build and defend a village. For the 16th time in over a decade, in 2023, the game was going to upgrade the Village’s main building: the Town Hall. How could we get current and potential gamers excited about yet another upgrade? We hired a world-famous real estate broker to help sell our virtual building. Tony B promoted Town Hall 16 giving virtual tours and listing it on real estate platforms all around the world, turning the launch into one of the game’s most successful updates in years.