Sponsortips
Award: Shortlist
Shortlist / Integrated / Large Enterprise / 2024
Celebrities are usually the face of a brand. Well, unless that brand is Cheetos.
Cheetos is famous for leaving dust on your fingers. And has created countless campaigns owning this distinctive asset. So in 2023 we did something no other brand could do. Introducing a first-of-its-kind campaign: Sponsortips. The world’s first fingertip sponsorship deals.
This mischievous spin on traditional celebrity endorsements came to life by focusing only on the celebrities’ fingertips (instead of their faces): billboards, magazine covers, leaked paparazzi shots, and even live public appearances.