EART4
Award: Graphite Pencil
Graphite Pencil / PR / B2B / 2024
Award: Wood Pencil
Wood Pencil / Experiential / B2B Activations
Award: Wood Pencil
Wood Pencil / Integrated / Collaborative Campaigns
Award: Wood Pencil
Wood Pencil / Impact / Collaboration
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
The world's most urgent IPO.
The UN's Global Compact and B3 (the "Brazilian Nasdaq") transformed EARTH into EART4, a company on the brink of bankruptcy, and launched its IPO on the stock exchange.
This IPO brought together the target audience and the media they're connected to: business leaders and business-related media.
By hijacking the business world, the UN Global Compact reached this target audience like never before.
To support the IPO launch, EART4 was created with everything that a publicly listed company should have. From an interactive website to a report.
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