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AT&T 5G Helmet

Award: Wood Pencil

Wood Pencil / Product Design / Inclusive / 2024

Award: Shortlist

Shortlist / Integrated / Large Enterprise

Award: Shortlist

Shortlist / Product Design / Technological Innovation

AT&T's partnership with Gallaudet University for a 5G-connected football helmet revolutionizes communication for Deaf athletes. This initiative bridges the gap between technology and human connection, offering a real-time visual play call system. Through extensive engineering, the NCAA-approved helmet enhances game integration for Deaf and hard of hearing players, marking a significant stride in inclusivity in sports. The campaign got massive attention, but its true success lies in empowering athletes, demonstrating the profound impact of connectivity and innovation in transforming lives.

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Credits

Entrant Company

  • Translation

Client

  • AT&T

Brand

  • AT&T

Advertising Agency

  • Translation

Design Agency

  • AT&T
  • Translation

Country

Art Producer

  • Wylie Moran

Assistant Producer

  • Victoria Jean-Pierre

CEO & Founder

  • Steve Stoute

Chief Creative Officer

  • Jason Campbell

Creative Lead

  • Brad Warsh
  • Jacob Norremark
  • Mikio Bradley
  • Rene Schultz

Executive Director

  • Joel Rodriguez

Executive Producer

  • Christina Carter
  • Leyla T. Rosario

Group Executive Producer

  • Leyla T. Rosario

Head of Production

  • Alison Hill

Colour Grading

  • Company 3

Content Production

  • Love Song US

Creative Agency

  • Translation

Creative Development & Production

  • The Mayda Creative Co

Digital Production

  • Squad47

Editing

  • Cut+Run Los Angeles

Partner Agency

  • Gallaudet University

Sound Design & Mix

  • Barking Owl Sound

VFX

  • Mathematic

Account Director

  • Casey Warendorf

Account Executive

  • Katelyne Maroney

Associate Vice President

  • Lianne Sinclair
  • Melissa Smith
  • Sarah Donohue

Brand Communications Manager

  • Ariane Arroyo

Chief Marketing Officer

  • Chaucer Barnes
  • Kellyn Smith

Chief Strategy Officer

  • Sandi Preston

Communications Planner

  • Blair Ringgold

Director of Brand Marketing

  • Taylor Laughlin

Director of Marketing Communications

  • Alyssa McGovern

Director of Project Management

  • Matt DeSimone

Executive Group Account Director

  • Vincent Grover-Scicchitano

Executive Planning Director

  • Emily Dods

Executive Project Manager

  • Sadie Langemo

Group Director

  • Emily Dods

Group Engagement Planning Director

  • Joel Rodriguez

Group Project Management Supervisor

  • Sadie Langemo

Head of Client Services

  • Susanna Swartley

Marketing Communications Lead

  • Ariane Arroyo

Marketing Vice President

  • Marc Burns
  • Valerie Vargas

Senior Planner

  • Blair Ringgold

Vice President Brand Marketing

  • Marc Burns
  • Valerie Vargas
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