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AT&T 5G Helmet

Award: Wood Pencil

Wood Pencil / Product Design / Inclusive / 2024

Award: Shortlist

Shortlist / Integrated / Large Enterprise

Award: Shortlist

Shortlist / Product Design / Technological Innovation

AT&T's partnership with Gallaudet University for a 5G-connected football helmet revolutionizes communication for Deaf athletes. This initiative bridges the gap between technology and human connection, offering a real-time visual play call system. Through extensive engineering, the NCAA-approved helmet enhances game integration for Deaf and hard of hearing players, marking a significant stride in inclusivity in sports. The campaign got massive attention, but its true success lies in empowering athletes, demonstrating the profound impact of connectivity and innovation in transforming lives.

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