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Heaven Fish

Award: Graphite Pencil

Graphite Pencil / Direct / Products & Services / 2024

Award: Wood Pencil

Wood Pencil / Direct / Events

Award: Wood Pencil

Wood Pencil / PR / Product Launch

Award: Shortlist

Shortlist / Experiential / Community Activations

Award: Shortlist

Shortlist / Creative Transformation / Services

Award: Shortlist

Shortlist / Impact / Local Solution

During the rainy season, something strange happens in Yoro, Honduras. Miraculously, fish fall from the sky. The famous “Rain of Fish" is a unique phenomenon, and Regal Springs transformed it into a sustainable and socially responsible modern enterprise called "Heaven Fish". Every fish that falls from the sky due to tornado activity near the coastline, is registered and authenticated through a partnership with Yoro's people, providing the locals exclusive distribution rights to these trademarked fish.