Waiting Room
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Film / 2024
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Film
Award: Shortlist
Shortlist / Direction / Short Form
“The Waiting Room” sparked a global debate about health data privacy by highlighting the importance of keeping health data private on your phone. In the film, An all-knowing villain gleefully overshares people's most personal data as they wait in a doctor’s office waiting room. The campaign earned global coverage in 100+ publications and 326 million global views allowing Apple to restate its commitment to data privacy when and where it matters most.
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