Thrillboards
Award: Shortlist
Shortlist / Spatial Design / Installations / 2024
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Use of MR
Thrillboards, the first billboards you can walk into. What first appeared to be traditional posters for Meta Quest’s mixed-reality Halloween themed games – were in fact reality-bending walk-in worlds. Spine-tingling portals into a fully immersive Ghostbusters headquarters and Walking Dead apocalypse, and the ultimate reality-bender; the Quest 3. The only way we could truly demonstrate the world-blending nature of our product was to apply that same thinking to our campaign. Making Londoners to revaluate all their preconceptions by challenging reality with posters you could step inside.