The Female Field
Award: Wood Pencil
Wood Pencil / Spatial Design / Creative Use of Budget / 2024
Many young Arab girls grow up believing that sports are not for them. Resulting in 73% of them giving up sports by age 14.
Ironically, in Arabic, words like ball, run, kick, jump, goal, shoot, pass and even the word sport itself, all have a female gender.
The Arabic letter "Ta'Marbuta" (a circle with two dots on top) at the end of these words, gives them their female gender.
So we did the same on the home ground of Dubai’s only all-female owned operated team, Onyx FC.
By adding two dots right above the center circle, we turned it into the first ever pitch to have a gender – female
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