Passive Cooking
Award: Shortlist
Shortlist / Direct / Integrated / 2024
Award: Shortlist
Shortlist / Integrated / Large Enterprise
Award: Shortlist
Shortlist / Creative Transformation / Planet
Upon landing on data on this old cooking method, we called it Passive Cooking, and decided it's the best time for the world to rediscover - the most innovative old method to cook pasta. It's as simple as - bringing water to a boil and cooking pasta with the heat off, reducing gas consumption and CO2 emissions by up to 80%. Currently, there are 440 millions pasta bowls being cooked in the world every day. So helping change the way people are used to cook pasta would not be easy.