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Passive Cooking

Award: Shortlist

Shortlist / Direct / Integrated / 2024

Award: Shortlist

Shortlist / Integrated / Large Enterprise

Award: Shortlist

Shortlist / Creative Transformation / Planet

Upon landing on data on this old cooking method, we called it Passive Cooking, and decided it's the best time for the world to rediscover - the most innovative old method to cook pasta. It's as simple as - bringing water to a boil and cooking pasta with the heat off, reducing gas consumption and CO2 emissions by up to 80%. Currently, there are 440 millions pasta bowls being cooked in the world every day. So helping change the way people are used to cook pasta would not be easy.

Credits

Entrant Company

Client

Advertising Agency

Production Company

  • Robilant

Country

Associate Creative Director

Chief Creative Officer

Creative Director

Digital Designer

Editor

  • Andrea Otto
  • Enrico Munarini
  • Tommaso Bianchi

Executive Creative Director

Global Chief Creative Officer

Global Executive Creative Director

Head of Creative Technology

Head of Digital Production

Head of Production

Account Executive

Account Supervisor

Chief Executive Officer

Chief Production Officer

Client Services Director

Digital Project Manager

Head of PR

Head of Social

Head of Strategy

PR Manager

Producer

Senior Social Media Manager

Senior Strategist

Social Media Manager

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