Pizza Hunt
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Brand Experience / 2024
The Pizza Hunt is the world’s first in-game pizza ordering service. We unleashed Pizza Huts Australia gaming team into Call of Duty, alongside a handful of iconic streamers to deliver a much needed snack to Warzone players.
Gamers who tracked down the Pizza Hut delivery team in game were able to connect with the streamers over Proximity Chat and order pizza live in game. Just like they would in a real store. This order was then fulfilled by Pizza Hut in the real world and delivered straight to their doors, giving gamers the fuel for their next battle.