Bread of the Nation
Award: Wood Pencil
Wood Pencil / Creative Transformation / Planet / 2024
Award: Shortlist
Shortlist / Experiential / Community Activations
Award: Shortlist
Shortlist / Creative Transformation / Brands
Award: Shortlist
Shortlist / Health & Wellbeing / Innovation
Award: Shortlist
Shortlist / Impact / Local Solution
Castle Lager, South Africa's top-selling beer brand, sources all raw materials domestically, ensuring premium quality. However, post-brewing, significant amounts of spent grain, rich in nutrients, are discarded.
As a brand known for uniting the South African nation, we wanted to unite it in a new way - to use our quality ingredients left behind after the beer brewing process to help another big issue in South Africa: hunger. 55% of South Africans live in poverty, with over 20 million going hungry every day.
