Better with Pepsi – Rum
Award: Shortlist
Shortlist / Press & Outdoor / Press Adverts / 2024
#BetterWithPepsi reminds cola lovers to enjoy their favorite food and drinks with what tastes best: Pepsi. Pepsi has used this platform to show it's the perfect match with American foods like burgers, pizza and hot dogs, but in 2023, they wanted to focus on a new category— alcohol.
Although Rum and Coke has been staple on cocktail menus, blind taste tests prove 56% of participants prefer mixing rum with Pepsi over Coke. Pepsi wanted to lean into this tension.
The idea: build on the #BetterWithPepsi platform by uncovering hidden Pepsi logos within the Captain Morgan and Bacardi logos.