New York Botanical Garden
Award: Wood Pencil
Wood Pencil / Branding / SME / Brand Refresh / 2024
Award: Wood Pencil
Wood Pencil / Type Design & Lettering / Single Typeface
People know the New York Botanical Garden as a place of beauty, a local treasure since 1891. But it’s also a global institution of academic, horticultural and botanical action. With new leadership and a plan to expand its global impact while deepening the connection to its Bronx home, NYBG needed a brand to capture its totality – positioning it to play an impactful role in the “dual climate and biodiversity crises” affecting our planet, plants, and people. The evolved brand unites a New York spirit with the nature that defines the Garden itself and the work NYBG does as an organization.
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