Impossible Encounters
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2024
To celebrate its 90th year, Lacoste launched a campaign that shines a spotlight on the fans of the brand with the theme of “Impossible Encounters”
The campaign connects pairs 8 Lacoste subcultures to each other, displaying their unique differences and similarities.
The campaign builds on Lacoste’s previous ad series “Unexpected Encounters” which launched in 2022.
