Fosterverse
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Brand Integration / 2024
Fosterverse used a virtual world to create a better reality for foster dogs. Many factors restrict the ability to foster in real life, but by entering the Metaverse, the PEDIGREE brand gave the chance to all landowners in Decentraland. Users could pick any rescue dog on Adoptapet.com and turn it into a 3D avatar to host on their land. Each dog was coded with a chatbot to introduce itself and charm fellow users. Passersby could talk to the pup and adopt it directly from a link to adoptapet.com, creating a virtual shop window for dogs searching for owners.