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Twiggy Full Circle

Award: Shortlist

Shortlist / Press & Outdoor / Press Adverts / 2024

To promote eBay circular fashion, we invited Twiggy, icon from the 60s, back to Vogue, to recreate her famous shot from 1967 with the same vintage accessories found on eBay. Her recreation appeared as a double page spread in both Vogue Magazine and British Vogue October 2023 issues. Twiggy also walked the red carpet to launch Fashion Week 2023 in her recreated eBay look. To bring it full circle, the accessories from the campaign were auctioned off on eBay in support of sustainability, raising thousands of dollars.

  • Twiggy Full Circle

Credits

Entrant Company

  • EssenceMediacom US

Client

Brand

  • eBay

Advertising Agency

  • EssenceMediacom US

Design Agency

  • EssenceMediacom US

Production Company

Country

Associate Director

  • Holly Carters

Client Creative Director

Creative Director

  • James Barkley
  • Paola Mounla

Digital Director

  • Irene Lai

Director of Brand Creative

Director of Production

Editorial Creative Director

Editorial Executive Producer

Executive Director

Global Chief Creative Officer

  • Benjamin Vendramin

Global Creative Lead

Global Head of Production

Head of Media

Head of Production

  • Chris Berger

Integrated Producer

  • Dina Nguyen

Social Media & Content Lead

Account Director

Account Executive

Associate Brand Manager

Associate Director of Planning

  • Carlee Kluge

Brand Director

Brand Marketing Manager

Brand Strategy Director

Commercial Director

Creative Strategist

Executive Strategy Director

  • Laura Duane

Global Associate Brand Director

Global Head of Brand & Campaigns

Global Head of Business Development & Delivery

Global Head of Media

Group Strategy Director

  • Jox Petiza

Head of Brand Marketing

Head of Business Development

Head of Media Strategy & Planning

Managing Partner

  • Adnan Brankovic

Marketing Lead

  • Mary Cleary

Media Manager

  • Nancy Dhimitri

Media Strategist

Partnerships Director

  • Andrea Gutowski

Partnerships Manager

  • Nathan Davidow

Planning Director

  • Natalie Johnson

Programme Manager

Research Manager

Senior Media Specialist

Talent Manager

  • Liana Weston
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