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Twiggy Full Circle

Award: Shortlist

Shortlist / Press & Outdoor / Press Adverts / 2024

To promote eBay circular fashion, we invited Twiggy, icon from the 60s, back to Vogue, to recreate her famous shot from 1967 with the same vintage accessories found on eBay. Her recreation appeared as a double page spread in both Vogue Magazine and British Vogue October 2023 issues. Twiggy also walked the red carpet to launch Fashion Week 2023 in her recreated eBay look. To bring it full circle, the accessories from the campaign were auctioned off on eBay in support of sustainability, raising thousands of dollars.

  • Twiggy Full Circle

Credits

Entrant Company

  • EssenceMediacom US

Client

  • eBay

Brand

  • eBay

Advertising Agency

  • EssenceMediacom US

Design Agency

  • EssenceMediacom US

Production Company

  • Vogue

Country

Associate Director

  • Holly Carters

Client Creative Director

  • Michael Bettendorf

Creative Director

  • James Barkley
  • Paola Mounla

Digital Director

  • Irene Lai

Director of Brand Creative

  • Jordana Koffsky

Director of Production

  • Lara Winkler

Editorial Creative Director

  • Sarah Ruby

Editorial Executive Producer

  • Sasha Stoecklein-Gerstein

Executive Director

  • Galen Archibald

Global Chief Creative Officer

  • Benjamin Vendramin

Global Creative Lead

  • Helen Pearson

Global Head of Production

  • Nicole DeLaRosa

Head of Media

  • Toby Foy

Head of Production

  • Chris Berger

Integrated Producer

  • Dina Nguyen

Social Media & Content Lead

  • Renata Salazar-Costa

Account Director

  • Alexandra Cooney
  • Brady Dollard
  • Tara Harris

Account Executive

  • Emily Chidester

Associate Brand Manager

  • Dylan Alcantara

Associate Director of Planning

  • Carlee Kluge

Brand Director

  • Kate Green

Brand Marketing Manager

  • Brittany Guarna-Martinez

Brand Strategy Director

  • Kelly Cannon

Commercial Director

  • Ottilie Chichester

Creative Strategist

  • Brenda Oliveri

Executive Strategy Director

  • Laura Duane

Global Associate Brand Director

  • Katie Knoll

Global Head of Brand & Campaigns

  • Emily O'Hara

Global Head of Business Development & Delivery

  • Douglas Grinspan

Global Head of Media

  • Nidhi Gupta

Group Strategy Director

  • Jox Petiza

Head of Brand Marketing

  • Ellis Hourshid
  • Kseniya Kripalani

Head of Business Development

  • Andrew Sonnenberg

Head of Media Strategy & Planning

  • Ryan Schuster

Managing Partner

  • Adnan Brankovic

Marketing Lead

  • Mary Cleary

Media Manager

  • Nancy Dhimitri

Media Strategist

  • Jennifer Porile

Partnerships Director

  • Andrea Gutowski

Partnerships Manager

  • Nathan Davidow

Planning Director

  • Natalie Johnson

Programme Manager

  • Tracey Freeden

Research Manager

  • Katarzyna Herink

Senior Media Specialist

  • Miu Yamamoto

Talent Manager

  • Liana Weston
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