Our Kind of Party
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns / 2024
To keep building on Michelob ULTRA’s strategy of enjoyment in sports, (it’s only worth it if you enjoy it) we created this fun campaign called “Our Kind of Party”, which portrays the way in which runners seem to enjoy big time. Knees getting weak, falling to the ground, needing help to walk, but without having drunk a single drop of alcohol.
