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Corrido of Duty

Award: Shortlist

Shortlist / Radio & Audio / Entertainment / 2024

Award: Shortlist

Shortlist / Gaming & Virtual Worlds / Brand Partnership

More than half a billion people in the world speak Spanish and video games have never talked to them. Call of Duty’s most recent game has Mexican characters and a portion of the game happens in Mexico. The perfect chance to connect with the Hispanic community. And music did it.
Mexico has a unique music genre: “El Corrido”.
A popular music genre that tell stories of oppression, conflict, victories and fails between two sides. The most unexpected way to connect and to enhance identity.
So “Banda MS” joined the ranks and created the first song in history that glorifies the heroes of a videogame.

Credits

Entrant Company

  • Archer Troy

Client

  • Activision Blizzard

Brand

  • Call of Duty

Advertising Agency

  • Archer Troy

Design Agency

  • Archer Troy

Production Company

Country

Agency Producer

  • Liliana Moreno
  • Emmanuel García

Art Director

  • Mike Arciniega
  • Pedro Molina
  • Roberto Guzmán

Chief Creative Officer

  • Mike Arciniega

Creative Director

  • Nicolás Corvino

Editor

Executive Creative Director

  • Carlos Oxté
  • Guillermo Bernal

Executive Producer

Film Director

Group Creative Director

  • Chaz Torres
  • Pablo Naval

Photographer

Creative Agency

  • Archer Troy

Film Production

Account Director

  • Nayeli Jessel

Account Supervisor

  • Alejandra Jasso

Associate Brand Manager

  • Franz Chinchot

Brand Marketing Director

  • Rodrigo Pérez

Lead Public Relations Manager

  • Iñigo Campomanes

Regional Marketing Manager

  • Rafael Tello

Social Media Manager

  • Oscar Salazar
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