Explosions
Award: Shortlist
Shortlist / Photography / Still Life & Studio / 2024
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns
As one of the leading brands in the competitive American beer market, Coors Light differentiates itself by being one of the only brands with a color-changing label that tells you when your brew has reached its perfect temperature— when the mountains on the bottle turn blue, you know your beer is ready to drink.
To celebrate 15 years of Coors Light’s unique label, the brand wanted to launch a campaign to remind consumers that Coors Light is the only beer that can truly offer a fool-proof way to achieve the ideal beer drinking experience.
