Nxt Nxt Lvl
Award: Wood Pencil
Wood Pencil / Gaming & Virtual Worlds / Use of Live Stream / 2024
In 2023, BMO enhanced its pioneering NXT LVL Twitch platform, fostering a seamless transition from discussions to practical banking actions for gamers. This strategic move capitalized on the platform's anonymity, enabling a new, engaging way for young audiences to interact with financial services. The initiative symbolized a progressive shift in banking engagement, blending entertainment with essential financial education tailored for a tech-savvy demographic.
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