The Sticker Deal

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Interactive Poster Adverts / 2024

All offers always look the same and that's why they all go unnoticed. For this reason, we created a promotion with blank billboards and invited people to complete their offer using our product stickers on Instagram Stories. The 1st out-of-home campaign made by our consumers.

The users posted their offers by tagging BK and received their orders exactly their way via direct message.

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