Breakfasts
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns / 2024
When we think about breakfast, we think about those who have just woken up. But what about those who haven’t slept yet?
To promote our breakfast meal amongst our young audience, we decided to break the mold with an approach that a vast majority of our target was able to relate with. The idea? Portray not those who have just woken up, but those who haven’t slept yet. We used real pictures of guests having a breakfast meal from Burger King after a long night of fun to create a visual appealing print/outdoor campaign.
