Coach – Life Has Many Paths
Award: Shortlist
Shortlist / Luxury / Film & Motion / 2024
Award: Shortlist
Shortlist / Cinematography / Fashion Film
Take the time to listen to yourself and you will open up new possibilities.
This story is a sequence of scenes where young Chinese people encounter two versions of themselves. We see projections of what they’ll become based on their choices.
Moments of reflection that precede decisive life choices.
The tagline ‘Life has many paths’ encapsulates the campaign’s essence, urging individuals to make choices aligned with their true selves and find courage to be themselves in the face of societal expectations.
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