Virgin Media – Goat Glider
Award: Wood Pencil
Wood Pencil / Animation / Characters & Creatures / 2024
To show the limitless capabilities of Virgin Media's WIFI, the team were tasked with creating a hang gliding goat. Given there's no way to recreate this in real life, the team had to push the boundaries of CGI creatures to create a fully photoreal goat. Added to this complexity is that the goat is soaring through the sky on a hang glider. With no real world reference, the team had to imagine how a real goat could hang glide and seamlessly mesh the two elements together, creating a memorable and humorous performance whilst looking as realistic as possible.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.