Real Virtual Beauty
Award: Shortlist
Shortlist / Animation / 3D Digital / 2024
The creative idea behind Dove's gaming campaign was to promote inclusivity and authenticity in the gaming world by challenging narrow beauty standards and sexualization of female characters. Dove worked with Real Beauty models to create 3D video game characters that were made available for free download on their website. The campaign also included the development of Real Beauty training modules for game developers to improve in-game representation of beauty.