The Art of Explorers
Award: Shortlist
Shortlist / Digital Design / Digital Experiences / 2024
Award: Shortlist
Shortlist / Luxury / Digital
Fashion is an industry of expression. But the e-commerce that serves it isn’t—almost always homogenised into near identical product grids. When Adidas Originals and Moncler collaborated on a landmark collection, the standard template wouldn’t do. The experience is a new way to shop; less catalogue, more showroom. An immersive experience integrated into moncler.com, a change from the industry standard siloed marketing site or app. Traffic was up +232% compared to standard collection page, visitor engagement deepened with a 58% increase in dwell time and 60%+ of sales came via the experience.