Fear of God

Award: Shortlist

Shortlist / Luxury / Photography / 2024

Fear of God’s first collaboration with Adidas, dubbed Fear of God Athletics, blends founder Jerry Lorenzo‘s penchant for basketball and tailoring, to create a collection that seeks to lift sportswear to new heights.

Photographed by the entrant company, the campaign carries subtle biblical undertones, from an image of a model with arms outstretched, to a series of models shown walking on water, emulating the The Three Stripes (of Adidas). “The house is built to mirror the very nature and design of the highest being” Lorenzo suggests, “where there is both unity and diversity in the trinity.”