Groene Bedoelingen – Green Intentions
Award: Graphite Pencil
Graphite Pencil / Animation / Characters & Creatures / 2024
Since 1960, ASN Bank has been leading the charge in sustainability. The current challenges like climate, energy, and nitrogen crises, have inspired the question: What’s the role of a sustainable bank? This question drives ASN Bank’s brand strategy, shaping propositions, customer relations and innovation, leading to the introduction of the "Groene Bedoelingen" campaign. A film starring charming mystical animal creatures promoting sustainability for which we assumed the full creative production.
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