Born in 1853. Made for the Future.
Award: Shortlist
Shortlist / Animation / Use of AI / Emerging Technologies / 2024
Guerlain sought to integrate its heritage into today's technological innovations, honoring the timeless character of the iconic Bee Bottle created in 1853. The film was made with our own custom AI model, to honoring its unseen heritage.
Because, despite associations with global artistic movements, few representations capture the Bee Bottle’s journey.
Featuring more than 1800 AI/human-generated images, the film a unique retro-and-prospective from 1853 to 2193 that explores the Bee Bottle's past and future.
