Scuffing Song
Award: Yellow Pencil
Yellow Pencil / Animation / Traditional / 2024
Otsuka Pharmaceutical is continually exploring various initiatives aimed at achieving a circular society. One such measure introduced in 2022 is the sale of returnable bottles. This initiative seeks to promote the recycling of glass containers, reduce waste, and decrease the use of plastics. To engage a broader audience with the theme of sustainability, we created a cutout animation featuring a fantasy adventure of a young boy and characters personified as returnable bottles. The story is designed to loop, symbolizing our commitment to realizing a circular society.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.