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România, The Most Beautiful Dental Clinic in the World

Award: Wood Pencil

Wood Pencil / Health & Wellbeing / Direct / 2024

Award: Shortlist

Shortlist / Health & Wellbeing / Digital

By partnering The Romanian Society of Esthetic Dentistry and The Romanian National Association of Travel Agents, endorsed by the Ministry of Tourism, we rebranded Romania as The Most Beautiful Dental Clinic in the World with a platform that reinvents shopping for tourism and dental services, first targeting UK’s NHS dental care shortage. 
In a premiere, we managed to bring the two together, changing the way in which people experience tourism and dental services. 
While most competitor countries in Europe spend millions to promote the best historical tours, Romania took a different approach.

  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World
  • România, The Most Beautiful Dental Clinic in the World

Credits

Entrant Company

  • McCann Romania

Client

  • National Association of Travel Agencies in Romania (ANAT)
  • Society of Esthetic Dentistry in Romania (SSER)

Advertising Agency

  • McCann Romania

Production Company

  • Frames Grafic
  • McCann Birmingham
  • McCann Demand
  • MRM Romania

Country

Business Lead & Creative Excellence Manager

  • Andreea Spilca

CEE Regional Strategy Director

  • Victor Croitoru

Co-CEO

  • Catalin Dobre

Corporate PR

  • Corina Nica

Creative Excellence Manager

  • Stephen Walters

Creative Excellence Manager, Europe

  • Carmen Bistrian

Creative Managing Partner

  • Barrie Robinson

Deputy Head of Digital

  • Cristian Ene

Global Creative Excellence Director

  • Carmen Bistrian

Group Executive Creative

  • Jon Elsom

Head of AV

  • Tiberiu Munteanu

Head of Technology

  • Alex Budin

Idea Creation

  • McCann Romania

Junior Web Developer

  • Alina Cosma

Layout Artist

  • Bogdan Sturza

Print Studio Director

  • Valentin Rusu

Regional Account Manager

  • Tania Gocan

Senior AV Producer

  • Alexandru Platon

Senior Digital Media Planner

  • Silviu Andresescu

Senior DTP

  • Daniel Avramita

Art Director

  • Rich Hughes

Chief Creative Officer

  • Adrian Botan
  • Catalin Dobre
  • Vince McSweeney

Colourist

  • Claudiu Trif

Compositor

  • Stefan Crisan

Content Director

  • Ion Cojocaru

Copywriter

  • Alex Smith

Creative Director

  • Jacob Björdal
  • Jim Nilsson
  • Martin Parkes

Creative Managing Director

  • Barrie Robinson

Design Director

  • Max Henderson

Editor

  • Claudiu Trif
  • Cristian Tanasie
  • Malin Stana
  • Matt Dollings
  • Paul Jenkinson

Executive Creative Director

  • Adam Bodfish
  • Costin Bogdan

Global Group Creative Director

  • Adrian Botan

Group Creative Director

  • Lucian Cernat

Group Executive Creative Director

  • Jon Elsom

Head of Post Production

  • Pedro Pinto

Print Production Director

  • Petrea Bruma

Senior Art Director

  • Karla Georgescu
  • Rich Hughes

Senior Copywriter

  • Alex Smith
  • Olivia Spanu
  • Tim Jarvis

Senior Producer

  • Andrei Cebotari

Senior Programmer

  • Dany Manea

Account Executive

  • Stefania Tita

Chief Technology Officer

  • Alex Budin

Head of Strategy

  • Stefan Chiritescu

Media Buyer

  • Valeria Pop

Post Production Coordinator

  • Ruxandra Stanescu

Social Media Specialist

  • Cristina Grofu

Media Agency

  • UM Romania

PR

  • Markettiers
  • Weber Shandwick
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