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Skins for Skin

Award: Shortlist

Shortlist / Health & Wellbeing / Experiential / 2024

Award: Shortlist

Shortlist / Health & Wellbeing / Gaming & Virtual Worlds

In Thailand, despite a high number of burn victims, lack of public awareness led to a shortage of skin donations. So, Vaseline teamed with Thai gamers, known for valuing in-game "skins," to address this. They offered their most prized gaming skins for viewers registering as skin donors. The campaign spanned online streaming platforms, a YouTube video, print and Vaseline jars yielding impressive results: 780mn social media impressions, 66mn video views, 20k viewers engaging, 30k new donor registrations, 23,653 cm² of collected skin, and ultimately, 6 lives saved.

Credits

Entrant Company

Client

Brand

  • Vaseline

Advertising Agency

Design Agency

Production Company

  • Polycat Visual Effects
  • Double Y

Country

Chief Creative Officer APAC

  • Reed Collins

Agency Associate Creative Director

Chief Creative Officer

Chief Creative Officer Global Markets

  • Liz Taylor

Copywriter

Creative Director

Head of Production

  • Gerri Hamill

Integrated Producer

Senior Creative

  • Anthony Mustard

Senior Global Brand Manager

Senior Print Producer

  • Gina Tan

Account Director

Account Manager

Assistant Brand Manager

Brand Marketing Manager

  • Ruthaipat Surachaidungthavi

Business Director

Executive Strategy Director

Global Vice President of Brand Communications

  • Kathleen Dunlop

Managing Director

Marketing Executive

  • Navasinee Maleenont

Production Coordinator

  • Nazurah Zulfakir

Senior Global Brand Director

Strategist

Strategy Director

Worldwide Managing Director

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