Enfant Bleu — The Hidden Story
Award: Shortlist
Shortlist / Health & Wellbeing / Print & Publications / 2024
Enfant Bleu addresses parents about the dangers of sharenting, revealing that 50% of child pornography originates from parents' posts on public social networks. Through the "Hidden Story" campaign, a children's book subtly educates parents about the risks of sharing photos. While reading a innocent story about cuddly toys, parents discover a hidden narrative exposing cyber predators targeting their children's images. The book prompts parents to secure their social media profiles by visiting the association's website for protective guidance.
