Everything They Didn't Tell You
Award: Shortlist
Shortlist / Impact / Design / 2024
Award: Shortlist
Shortlist / Health & Wellbeing / Print & Publications
A Black dad-to-be came up with this idea when he and his wife were preparing for their baby. They noticed that America’s best-selling pregnancy book, What to Expect When You’re Expecting, is the main source of information for expecting moms, but not for Black moms. He wanted to make a difference for his family and the Black community. Together with Black Women for Wellness LA, we created a book jacket, Everything They Didn’t Tell You, to accompany the book with the life-saving information Black women need to prepare for pregnancy, childbirth, and postpartum.
