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Everything They Didn't Tell You

Award: Shortlist

Shortlist / Impact / Design / 2024

Award: Shortlist

Shortlist / Health & Wellbeing / Print & Publications

A Black dad-to-be came up with this idea when he and his wife were preparing for their baby. They noticed that America’s best-selling pregnancy book, What to Expect When You’re Expecting, is the main source of information for expecting moms, but not for Black moms. He wanted to make a difference for his family and the Black community. Together with Black Women for Wellness LA, we created a book jacket, Everything They Didn’t Tell You, to accompany the book with the life-saving information Black women need to prepare for pregnancy, childbirth, and postpartum.

  • Everything They Didn't Tell You
  • Everything They Didn't Tell You

Credits

Entrant Company

Client

  • Black Women for Wellness LA

Advertising Agency

Design Agency

Production Company

Country

Art Director

Art Supervisor

  • Dane Phillip

Associate Creative Director

  • Renan Bulgari

Chief Creative Officer

  • Tim Hawkey

Creative Director

  • Danielle Decatur
  • Bruno Guimaraes

Director of Broadcast Production

Director of Integrated Production

  • Miona Mui

Director of Photography

  • Ash Level

Director of Print Production

Executive Broadcast Producer

  • Jessica Haselkorn

Executive Producer

  • Christine Anisko

Group Copy Supervisor

Group Creative Director

  • Chris Bernesby
  • Joe Capanear

Illustrator

Senior Copywriter

  • Tanya Nyathi

Vice President

  • Diego Tórgo
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