Ready Player Mom
Award: Shortlist
Shortlist / Health & Wellbeing / Gaming & Virtual Worlds / 2024
Enterogermina, a healthcare brand, aimed to engage younger consumers by highlighting the prevalence of unhealthy habits. We focused on gamers' eating habits, showcasing their impact on gut health. In Brazil, a key market, we launched an activation to expose the threats of typical "gamer diets" within one of the world's largest gaming communities. To ensure a surprise in their environment, we creatively hacked their beloved content platforms.