The Liver Check
Award: Wood Pencil
Wood Pencil / Pharma / Experiential / 2024
Polish men die 8 years earlier than women because they don't care about their health. They don't want to hear about their unhealthy lifestyle. They do, however, care a lot about their cars. So we had to approach them in a way they would respond to. We created a "Liver Check" during the car inspection to humorously encourage men to take care of their health just as well as they care for their cars.
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