The First Wheelchair Ballkid
Award: Shortlist
Shortlist / Product Design / Inclusive / 2024
Being a ballkid at a Grand Slam is a life-changing opportunity for tennis-mad kids. But those in wheelchairs have always been overlooked because society didn’t believe they could do it.
Mastercard developed new assistive technology to bring the first wheelchair ballkid to the court during the first Grand Slam of the year, in Australia.
Our ballkid showed off the new technology to the media, and they showed the world.
Because a world where we all belong, is Priceless.
