JOBST Irregular Bold
Award: Shortlist
Shortlist / Pharma / Branding / 2024
A typeface is defined as "a set of type of one particular face and size". Its limbs; ascenders, descenders, arms and legs are consistent. Life with a venous or lymphatic condition is anything but.
JOBST Irregular Bold features letters affected at random with one larger limb. You never know which limb of which letter will be affected or by how much, just like being diagnosed with a lymphatic or venous condition.
Each letter has 3 weights, inspired by the 3 levels of compression JOBST products offer.
