Ashe Versus
Award: Graphite Pencil
Graphite Pencil / Animation / Mixed Media / 2024
Award: Wood Pencil
Wood Pencil / Pharma / Film
The film is the core activation of the Moderna US Open Sponsorship. It taps into Arthur Ashe, one of the greatest change makers in tennis history, to transmit Moderna’s change maker spirit in its technology and global impact.
It shows a match between a live-action version of Arthur Ashe and animated representations of the opponents and obstacles he had to face during his lifetime. We follow Ashe from segregated tennis courts in Richmond to being the first Black man to win the US Open. Playing against a mist of uncertainty, Ashe battles against apartheid, a heart surgery, and even HIV.
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