Mapping The Tumor 2.0
Award: Shortlist
Shortlist / Pharma / Direct / 2024
In an evolving oncology landscape, biomarker-driven treatment decisions are crucial.
In 2021 there were over 17 updates to clinical guidelines for breast, prostate and ovarian cancer. Oncologists would have to read around 178 articles daily to keep up.
With best practice always changing, time-poor HCP’s face information overload. As a result, 52% of community oncologists don’t use biomarker testing to inform treatment.
Using a metaphor to highlight biomarker testing's importance, we simplified the scientific story to better educate HCPs and get patients the personalised treatment they need.
