Maeving R1 Motorbike
Graphite Pencil / Impact / Design / 2024
Introducing the RM1: an urban electric motorbike engineered to combat urban air pollution by promoting electric commuting. Our innovative approach blends cutting-edge technology with timeless UK motorcycle design, enticing non-motorbike users towards eco-conscious urban mobility. Featuring a removable battery system for a customizable range of 40-80 miles, a top speed of 45 mph, and priced at £5k, the RM1 has become the fastest and best-selling E commuter motorbike. Notably, 60% of buyers are first-time bike purchasers, marking a significant shift towards sustainable urban mobility.
-
Video Player is loading.
-
Video Player is loading.
-
-
-
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.