We Are The Warning
Award: Shortlist
Shortlist / Impact / Campaign Communications / 2024
The vape industry was recruiting a new generation of nicotine addicts and it was working at an alarming rate. The Minderoo Foundation was advocating for immediate action, but the consequences of vaping remained unclear to decision makers. The only people who knew the true harm of vaping were the young people whose lives were being destroyed by them.
So we got young Australians whose mental and physical health had been affected to write their own warning labels, presenting them to decision makers while reforms took shape. Young vapers were encouraged to visit UNCLOUD.ORG to share their warnings.
