Blood Fertilizer
Award: Wood Pencil
Wood Pencil / Impact / Local Solution / 2024
In Gujarat, menstrual blood is seen as one of the most impure things around food. They believe that a single drop of menstrual blood can destroy entire crops.
Unipads – a reusable sanitary pad brand, recognized as one of the rare organizations to meet 6 UN Sustainable Development Goals put the menstrual blood under examination.
The tests reflected presence of nutrients which are beneficial for crop growth.
So, we asked women to dispose their used pads with menstrual blood in ‘Ukedas’ to form Blood fertilizer.
The same blood that was believed to destroy crops, now helps grow them.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.