Renault – Time-Fighters
Award: Graphite Pencil
Graphite Pencil / Creative Transformation / Products / 2024
Award: Shortlist
Shortlist / Impact / Collaboration
Award: Shortlist
Shortlist / Creative Transformation / Brands
Firefighters should be called Time-fighters. They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours.