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Castle Lager, South Africa's top-selling beer brand, sources all raw materials domestically, ensuring premium quality. However, post-brewing, significant amounts of spent grain, rich in nutrients, are discarded.
As a brand known for uniting the South African nation, we wanted to unite it in a new way - to use our quality ingredients left behind after the beer brewing process to help another big issue in South Africa: hunger. 55% of South Africans live in poverty, with over 20 million going hungry every day.