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ADLaM – An Alphabet to Preserve a Culture

Award: Graphite Pencil

Graphite Pencil / Direct / Products & Services / 2024

Award: Wood Pencil

Wood Pencil / Direct / Digital

Award: Wood Pencil

Wood Pencil / Digital & Social / Integrated

Award: Wood Pencil

Wood Pencil / Type Design & Lettering / Single Typeface

Award: Wood Pencil

Wood Pencil / Impact / Design

Award: Shortlist

Shortlist / Typography / Integrated

Award: Shortlist

Shortlist / Art Direction / Direct

Award: Shortlist

Shortlist / Creative Transformation / Products

An alphabet isn’t just a tool for expression, but an operating system for survival.

The Fulani people are the world’s largest nomadic group. Their language, Pulaar, had no alphabet. Without one, the risk was that their culture would be swallowed by one that could operate in the digital world. In 1989, two brothers, Abdoulaye and Ibrahima Barry, began working on one. They called it ADLaM.

Microsoft worked with them and their community, to revise, optimize and digitize their updated alphabet – launching it on over 1 billion devices with Microsoft 365 – preserving their culture for generations

  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture
  • ADLaM – An Alphabet to Preserve a Culture

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