Nativa Meter
Award: Wood Pencil
Wood Pencil / Impact / Local Solution / 2024
Award: Shortlist
Shortlist / Impact / Upstream Innovation
Award: Shortlist
Shortlist / Impact / Creative Use of Budget
In 2022, Colombian farmers lost 4.9 million acres of crops during rainy season,23% of them being cassava, the main ingredient in ABInBev’s Nativa beer.
Each year, ABInBev buys 1,648 tons of cassava from Colombian farmers, providing them with a steady income. To protect the region where our cassava grows from climate change, ABInBev decided to do something.
Introducing: Nativa Meter. We took the beer farmers know and love, and by analyzing the geometry of the bottle, we repurposed it as a rain gauge, a tool to better predict the unpredictable effects of climate change.
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