Precise Mortgages
Award: Shortlist
Shortlist / Branding / SME / Brand Refresh / 2024
In the UK, the specialist mortgage lending process is time-consuming, overly complicated and unclear. We worked with Precise Mortgages to reflect their new approach for brokers and borrowers, a straightforward and streamlined service, featuring new simplified products. Our creative idea ‘Boldly Vanilla’ celebrates Precise’s new brutal simplicity and concise approach. Every brand identity element has been carefully considered to cut through the loud, vibrant colour palettes and noisy graphics of competitors in the sector, ensuring Precise confidently stands out.
